The Kalfayan law Firm, APC and The Katriel Law Firm, PC are jointly investigating claims on behalf of consumers related to Colgate Optic White Renewal toothpaste as to whether representations made on the packaging label were false and or misleading. The packaging of Colgate Optic White Renewal toothpaste prominently contains the following representation: “Removes 10 Years of Yellow Stains”. A competitor of Colgate-Palmolive recently filed a lawsuit claiming that these claims were false. This representation was found to be not supported by Colgate’s evidence and the National Advertising Review Board (appellate level of Better Business Bureau) recommended that Colgate discontinue this advertising. Colgate had this advertising despite knowing it was false. We are investigating whether this label is false. If it is, consumers who purchased this tooth whitening toothpaste may have been overcharged by paying for a product that does not conform to the representations made on its packaging.
If you or a family member purchased Colgate Optic White Renewal toothpaste, you may be entitled to compensation if claims against Colgate-Palmolive are successful. Please contact our offices for more information.